Professional summary

 

Results-oriented sales and marketing professional with a track record in building brand recognition, identifying and securing new avenues of promotion, and managing projects and employees in a number of environments. Diverse experience spans the retail market, the publishing world, journalism and entrepreneurial ventures.

Work experience

Social Media Specialist - Pasadena United Democrats
September 2014-Present

I Coordinated our social media campaign to organize volunteers. Duties included:

• Utilizing Twitter, Facebook, and Tumblr to create community spaces for local volunteers.

• Using ConstantContact for Daily email newsletters.

• Creating events in EventBrite, so volunteers could invite friends.

 

Contributing Writer/Podcast Host - Various Websites

January 2012 - present

 

At Fanboy Comics, my duties as a Senior Contributor include:

• Writing weekly comic book reviews including my column called 3 Comics You Can't Miss This Week.

• Conducting interviews with comic book creators and game developers looking to promote their newest products.

• Producing and hosting my own monthly podcast, The Previews Party, in which I talk about comics that are coming out and interview creators and talent about their new titles.

At the Comics Beat, I write a monthly column called Monthly Marvel Sales Analysis, in which I:

• Analyze sales data from Marvel Comics.

• Monitor trends, deducing why certain books out-sell others and what promotions encourage higher sales.

• Use my experiences as a marketing professional and a retailer to make predictions about the market for comic book shops.

 

Marketing Director - Darby Pop Publishing

April 2013-April 2014

 

I developed the marketing campaigns for our three original titles. Duties included:

• Hiring and working with a design firm to create the company website, writing the onsite copy and optimizing the website for SEO keywords.

• Developing a budget for internet advertising.

• Managing the Google Ad Words Campaigns and the Facebook Ad Campaigns.

• Operated social media accounts including the Twitter and Facebook accounts which each gained 2,500 followers in our first six months.

• Writing copy for advertisements and catalog solicitations.

• Project managing our cover artists and book designer for in-issue advertisements.

 

President - WE Comics, LLC

March 2012 - April 2013

 

Under WE Comics, I published three comic book titles:

• Triage by Mairghread Scott and Candace Ellis, which was optioned by Golden Apple Productions.

• Jimmy Brass, Second Grade Detective by Jake Dickerman and Jason Pruett, which was bought by Golden Apple Publishing to be made into an original graphic novel.

• How I Spent My Summer Invasion by Patrick Rieger and Mark Wilson, which we published for five issues and collected into a graphic novel.

 

My duties included:

• Managing new talent and keeping the creative team on schedule.

• Reaching out to press sites for coverage and reviews, including ComicBooked.com, GirlsReadComics.com and International House of Geek.

• Developing partnerships with local stores to carry our comics in their retail space.

• Managing project budgets and seeking out new financing opportunities including a successful Kickstarter campaign.

 

Manager - Emerald Knights Comics & Games

July 2010 - August 2012

 

I managed a local comic book and game store where my duties included:

• Developing a social media presence on Facebook and Twitter (@EKComics), which led to 500+ fans of the store on each of these profiles and drastically increased traffic to the store’s website.

• Organizing store events including comic book signings with DC Comics, Image Comics, and Archaia Entertainment and game tournaments such as Magic: the Gathering and Pathfinder Society; and social events such as Comics & Coffee, a weekly book club which hosted special guests Mark Waid (Daredevil), Joe Kelly and Steven Seagle (Man of Action Studios).

• Community outreach including working with local schools to host educational events and establishing a partnership with the Shriners Hospital for a charity event which raised $4,000 in contributions from DC Comics, G4TV, Geek and Sundry, Archaia and more.

 

 

2010 - present